This is the month that pink is everywhere. Everything has gone pink even the most mundane items like paper towels, paper clips, and oven mitts. This is the month we are asked to be aware of breast cancer and breast cancer research.
The Susan G. Komen Foundation has done a wonderful job of bringing awareness to the forefront. I might even say they have been too successful. We like to donate to good causes and if advertisers make it as easy as buying a product we already use all the better.
But beware. The product you buy may sport a pink ribbon or a banner proclaiming breast cancer awareness but that may not include a donation to the cause. And if it does include a donation how much will it be. Please read the labels to see if an actual donation will take place when you buy the product and how much will be donated.
If a product simply advertises breast cancer awareness, without supporting information you can pretty much tell it is a marketing campaign. I don’t want to discourage anyone from donating to such a worthy cause but buyer beware. If you are buying a product to support research or education programs, make sure your money goes where you expect it to.
If you or someone you know has breast cancer you might like to explore The Bright Side of the Road by my colleague Anne Marie Bennett
That being said, pink is my favorite color and I appreciate the opportunity to populate my office with all things pink.
- Paint Seattle Pink for Breast Cancer Awareness (seattlest.com)